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Journal of Vacation Marketing, Vol. 7, No. 3, 235-244 (2001)
DOI: 10.1177/135676670100700304

Cape to Cairo — Can the dream be realised?

Frederick A. Frost

Curtin University of Technology, Western Australia

Tekle Shanka

Curtin University of Technology, Western Australia, shankat{at}cbs.curtin.edu.au

This paper examines the potential for the Cape to Cairo tourism corridor that was long dreamt of by the British adventurer, Cecil John Rhodes, linking Africa from the south to the north by rail — from Cape to Cairo. Today, for the dream to be realised each country in the Cape to Cairo corridor as a member of the team and at the same time as a competitor needs to contribute to the establishment of the route. Each would present itself to the tourism market individually, but would also be part of the collaborative Cape to Cairo experience. Particular emphases should be placed on the need to establish cooperation within Africa to obtain a concerted approach to the development of African tourism. To achieve this, each country needs to develop its individual markets while at the same time ensuring the development and maintenance of the requisite infrastructure upon which the Cape to Cairo corridor so desperately depends.

Key Words: Cape to Cairo • Africa • sub-Saharan Africa • international tourism • regional tourism • tourism corridor


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