Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
Journal of Vacation Marketing
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Yeoman, I.
Right arrow Articles by McMahon-Beattie, U.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Tomorrow's tourist and the information society

Ian Yeoman

Visit Scotland, Ocean Point One, 94 Ocean Drive, Edinburgh EH6 6JH, UK, Tel: 0131 472 2388; ian.yeoman{at}visitscotland.com

Una McMahon-Beattie

Marketing at the University of Ulster

With the internet expected to account for the vast majority of all holiday purchases by 2015 and with other technologies such as 3G and a digital society changing purchasing behaviour, we have seen as much change in technologies in the last 10 years as we have in the previous 150 years. All of this exponential change impacts upon information and Scottish tourism, but does this mean a cashless society/a paperless office/big brother or androids? Two scenarios have been constructed called The Free Information Society and The Real Information Society in order to discuss how information and consumer trends fold out in the future. These scenarios are not an answer to the future, but a means to discuss the future implications of an information society. The Free Information Society highlights that information is freely available and that we do not buy information any more, whereas the Real Information Society is about how technology supports personal information rather than replacing it. The paper identifies 16 trends that will shape the future of an information society including citizen brands, gaming cultures and technology convergence. The paper concludes with a discussion of the implications for Scotland's tourism industry.

Key Words: tourism • scenario planning • information • technology • tourism information centres • internet • digital society • Scotland

Journal of Vacation Marketing, Vol. 12, No. 3, 269-291 (2006)
DOI: 10.1177/1356766706064623
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?